My Best Hire - Adrian Lee

Raymond Jaffe, MD of The Promotions Factory, on the 'highly creative' Adrian Lee.

'Adrian joined my team at Sky in early 1999 as movie publicist in a period of phenomenal growth, with channels launching on an almost daily basis.

We tasked him to promote the Sky Digital multiplex movie proposition.

'No matter how hectic things were, Adrian was a super-cool operator who approached each campaign with a high level of creativity and, most importantly, a can-do attitude.

'He has a great understanding of the PR industry and a rapport with journalists and colleagues alike. This skill set, coupled with quiet determination, has led to his progress through the Sky ranks.

'Adrian was a member of the amazing class of '99 publicity team, all of whom I am proud to say have gone on to great success.'

Adrian Lee is director of publicity, Sky Television.

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