VMA Group MD Vicky Mann said she would welcome a code but argued that it would be 'hard to police'. She said: 'We can testify to numerous occasions when candidates have been unaware their CV has been put forward for a role they are neither interested in nor qualified for.'
She added: 'Many PR consultancies adopt a first-past-the-post method of handling CVs.'
Brierley and Mann believe the Recruitment and Employment Confederation's code is insufficient as a deterrent to unscrupulous recruiters.
Brierley said she plans to contact all PR recruiters to jointly agree a code.
The CIPR and PRCA said they would welcome the move.