Recruiters call for industry to adopt code of practice

A top PR recruiter is leading calls for a code of practice to stamp out what she says is a growing problem of ‘unethical’ behaviour.

Xchangeteam CEO Emma Brierley slammed an unnamed 'handful' of firms, saying: 'An increasing number are applying a scattergun approach to obtaining fees, and sending CVs without regard for the compatibility of employer and employee.'

VMA Group MD Vicky Mann said she would welcome a code but argued that it would be 'hard to police'. She said: 'We can testify to numerous occasions when candidates have been unaware their CV has been put forward for a role they are neither interested in nor qualified for.'

She added: 'Many PR consultancies adopt a first-past-the-post method of handling CVs.'

Brierley and Mann believe the Recruitment and Employment Confederation's code is insufficient as a deterrent to unscrupulous recruiters.

Brierley said she plans to contact all PR recruiters to jointly agree a code.

The CIPR and PRCA said they would welcome the move.

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