Eloqui set to tackle rural poverty

The Commission for Rural Communities is planning a major media and PA campaign to tackle rural poverty.

Spun off last spring from The Countryside Agency, the CRC has brought in Eloqui PR to assist its task of championing rural life and challenging misconceptions about the countryside.

'TV shows such as Midsomer Murders present the countryside as an affluent, green and pleasant land, when in fact there is considerable hardship,' said Eloqui CEO Chris Genasi.

Rural residents often suffer low incomes, poor transport links and high house prices stimulated by second-home ownership, he  added.
Eloqui has been tasked with raising the profile of the commission and its chairman, Stuart Burgess. He will be positioned as a 'rural tsar' to media, policy makers, local government and rural issue groups such as the National Farmers' Union.

The commission will lobby for changes in planning law to allow more affordable housing to be built and seek additional revenues from second-home purchases.

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