Arsenal stadium firm in 2012 bid

The construction and property consultancy behind Arsenal FC’s new stadium is plotting a charm offensive to help it secure London 2012 projects.

AYH has called in Hill & Knowlton to use the Emirates Stadium – due to be completed for the start of next season – as a case study of a major project delivered on time and on budget. 'After the Wembley disaster it is perfect timing for a story on how to do it correctly,' said H&K sports marketing and sponsorship MD Andy Sutherden.

Part of the cost of building the £350m stadium in Ashburton Grove, north London, will be offset by turning Arsenal's old ground, Highbury, into apartments. AYH acted as a consultant for both elements of the project.

The Football Association last month confirmed that Wembley Stadium would not host May's FA Cup Final, as previously pledged. The Australian constructor Multiplex has reportedly lost over £100m on the project.

AYH has also hired property PR agency Redwood Consulting to handle its corporate comms.

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