Following last week's final disposal of shares, Genworth is
eager to establish itself alongside better-known rivals such as Prudential and MetLife. Despite having 15 million customers and employing nearly 7,000 staff in 24 countries, Genworth is relatively unknown.
The company is developing 'dramatic' products that link mortgage insurance with involuntary unemployment protection, and universal life insurance with long-term care insurance. It is therefore keen to anticipate and inform policy developments in these areas.
Ketchum holds its domestic PR account, which is unaffected by the new tender.
Genworth Financial is led by chairman, president and CEO Michael D Fraizer.