Brothers Cider to ditch rural image

Brothers Cider has taken on PR support for its launch into the retail market.

Brothers, sold in vast quantities at the Glastonbury music festival for the past ten years, has briefed Chrome Consulting to promote a four-strong range to consumer and trade audiences. It intends to challenge the  rural image  of cider.

Brothers wants to emulate the success of the C&C Group-owned Magners cider brand, which increased sales by 125 per cent last
year after a Greater London rollout.

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