Prodigy appoints Text 100 NY chief

Technology agency Prodigy Communications has replaced departing co-founder Mark Casey with Text 100’s New York senior V-P Simon Craddock.

Craddock joins after six years' globetrotting within Text's consumer teams in Johannesburg, Hong Kong and Tokyo. He also helped launch Text's Shanghai office.

He arrives at Prodigy as MD, working alongside Emma Warren, who co-founded the agency with Casey in 1999. PRWeek was unable to contact Casey, but Prodigy said he left 'to pursue other interests' last month.

Clients include Creative Labs and LunarStorm.

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