The council wants to lower the number of traffic accidents in the county involving 17 to 24-year-olds.
It has hired Norwich-based agency Foxmurphy to lead the £100,000 account.
'This is particularly aimed at West Norfolk where there is a large rural population,' said account director Helen McCorry. 'There isn't a heavy police presence and people feel they know the roads well, so they adopt bad habits such as drink driving.'
The campaign involves a local media relations drive as well as ads on radio, billboards, buses and in cinemas.
It has hired Norwich-based agency Foxmurphy to lead the £100,000 account.
'This is particularly aimed at West Norfolk where there is a large rural population,' said account director Helen McCorry. 'There isn't a heavy police presence and people feel they know the roads well, so they adopt bad habits such as drink driving.'
The campaign involves a local media relations drive as well as ads on radio, billboards, buses and in cinemas.
