Diary: Hit or Miss... Nessie the elephant

A fresh claim to the identity of the Loch Ness monster was made this week - could it be a 73-year-old PR stunt? A palaeontologist from Glasgow University's Hunterian Museum said famous footage of 'Nessie' could actually be a bathing elephant from a local circus. In 1933 Bertram Mills' circus offered £20,000 (£1m in today's money) to anyone who could capture the monster. But Hunterian curator Neil Clark suggests Mills may have staged the sighting in the first place. The Sun even dug up pictures of the circus's original Nessie float. A pre-war PR stunt that still endures?

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