Food lobby calls in Bell Pottinger

The Food and Drink Federation (FDF) is to use Bell Pottinger to highlight the industry’s progress in vending, labelling, and advertising to children.

The appointment comes ahead of Ofcom's report on advertising to children, expected later this month.

Bell Pottinger is expected to lobby the Government to help stave off an outright ban on kids' advertising. It also opposes a 'traffic light' labelling system.

'We need to preserve the industry's competitiveness,' said Bell Pottinger director Kevin Read. 'But the FDF recognises consumer habits are changing. Healthy eating is popular now.'

Read leads the PR and PA account. The firm triumphed after a three-way pitch.

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