'We don't have PROs who can add value on the issue of corruption at a strategic level,' Gikaru told PRWeek. PR is currently handled in-house.
President Mwai Kibaki launched the country's anti-corruption efforts last month under the slogan 'see Kenya with proud eyes'.
Saatchi & Saatchi Nairobi managing director Catherine Kinyany said the priority was to make ordinary Kenyans – many of whom have grown up accepting corruption as a fact of life – see that they have a responsibility to tackle the problem.
The announcement of the campaign followed a series of corruption scandals – widely covered by international media – which have led to the resignations of three Kenyan ministers.