Lee lures ex-2012 colleague to Vero

John Zerafa, London 2012’s head of government relations, has joined Mike Lee’s start-up ‘campaigning communications’ agency Vero.

He is reunited with Lee – the former London 2012 director of comms and public affairs who is Vero's chief executive – in a director role.
Lee is keen to put the experience gained with London 2012 to use: he is now working for Salzberg's bid to host the 2014 Winter Olympic Games.

Other clients include the England & Wales Cricket Board plus the International Rugby Board.

Vero has an affiliate relationship with events company Live. Lee plans to forge similar links with agencies in other fields.

Zerafa has also formerly worked at Sport England and ITV Digital.

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