Aussie juice brand brings in Revolver

Premium Australian juice brand Sunraysia is launching in the UK with a marcoms campaign backed by Revolver Communications.

The agency will promote the tagline 'Love It, It'll Love You Back' and highlight the brand's health credentials and 'premium taste'.

Already available in outlets of Waitrose nationwide, distribution will be expanded from April.

Overall marketing spend is about £200,000.

Revolver won a competitive pitch for the account. The agency is handling consumer and trade media relations, plus sampling.

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