TFCS carries the PR torch at marketing awards

The Fish Can Sing has struck a blow on behalf of the PR industry within the wider marketing world, scooping three gongs at the first Future Marketing Awards.

The awards for 'non-traditional marketing and advertising techniques' saw TFCS recognised three times for its Motorola campaigns.

It won 'Best Campaign Integration into a Live Event' for the global launch of Motorola's Razr phone; 'Best Innovation' for a podcast promoting i-Tunes-enabled phone Rokr; and 'Best Use of Other Media' for a hip-hop fanzine.

The Future Marketing Awards were previously known as The Viral Awards. They have three regional juries (the Americas, Europe and Asia-Pacific) and hold ceremonies in New York, Shanghai, Tokyo and London, the event for which was last Thursday.

They are judged by 45 members of client firms and agencies, 'chosen for their passion and knowledge of future marketing'. This year's chair was  Scott Goodson,  chief executive of ad agency StrawberryFrog.

TFCS co-founder Dan Holliday said: 'Combine our industry's understanding of what makes a good story with excellent creative and strategic thinking, and PR should become the dominant force in any integrated brand campaign.'

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