Breast Cancer Care in Sun link-up

Breast Cancer Care is teaming up with The Sun to show the scale of breast cancer cases in the UK.

The '41,000 Faces' campaign kicked off this Thursday with an article in the paper featuring patron Cherie Blair, broadcaster Zoe Ball, actress Michelle Collins and TV presenter Lorraine Kelly.

The aim is to reverse what the charity calls the 'desensitisation' of statistics.

'Some 41,000 people get diagnosed with breast cancer every year in the UK, and we need to bring this figure back to life,' said the charity's corporate comms officer Tessa Kottler.

She claimed the size of The Sun's readership meant the campaign would reach many people affected by the disease.

Readers will be encouraged to send in photos of themselves and answer questions about their experience of breast cancer treatment and care.

The photos will then be collated for a gallery in time for Breast Cancer Awareness Month, in October.

As well as a series of features in the tabloid, the charity will target regional press. It also wants to contribute to diary pieces in women's consumer magazines and features in specialist photographic, minority and over-60s' publications.

To mark the tenth year of its partnership with BCC, chemist Boots has pledged to make a donation for every photo sent to The Sun.

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