Social care group to offer united front for sector

The Social Care Institute for Excellence (SCIE) has brought in its first director of comms as it tries to turn around negative press coverage around social care.

Iris Steen, formerly comms manager at the National Treatment Agency for Substance Misuse, has been briefed to spearhead a 'best practice in social care' campaign. 'By working in partnership with other social care organisations we can make a good case for positive coverage,' she said.

SCIE will bid to forge closer links with regulators the Commission for Social Care Inspection and the General Social Care Council, and strategy body Skills for Care.

Steen will also help to expand the organisation's online services and improve the distribution of SCIE best practice material. According to Steen, the guideline material will be rewritten to make it easier for social care managers to communicate.

Formed in 2001, SCIE has recently come under media scrutiny. The appointment of Allan Bowman as chair last month was criticised by sector commentators who wanted disabled predecessor Jane Campbell to be replaced by someone who also used care services. Campbell said service users had a better understanding of SCIE issues.

Steen reports to SCIE head of corporate services Victoria McNeill.

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