Saga bids to see off anti-discrimination age law

Saga is to bring in a public affairs consultancy to help it stave off legislation that could bar discrimination in the provision of goods and services on the grounds of age.

The group's services, which encompass holidays, finance and publishing through its Saga Magazine, are available to people over 50.

Group head of comms Paul Green said it was due to hear proposals for the brief at the end of this week from up to four PA agencies.
He said that it wanted to put across the message to government that 'discrimination is not [necessarily] an evil' and that rather than penalising younger people, Saga's portfolio of services were of great benefit to the over-50s.

The Equality Act passed into law on 14 February. The Government is intending to support the act with the introduction of anti-age discrimination legislation from 1 October.

It is currently undergoing a consultation process to determine what this will entail.

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