Group head of comms Paul Green said it was due to hear proposals for the brief at the end of this week from up to four PA agencies.
He said that it wanted to put across the message to government that 'discrimination is not [necessarily] an evil' and that rather than penalising younger people, Saga's portfolio of services were of great benefit to the over-50s.
The Equality Act passed into law on 14 February. The Government is intending to support the act with the introduction of anti-age discrimination legislation from 1 October.
It is currently undergoing a consultation process to determine what this will entail.