Among a group of hacks it took to Gala Bingo Surrey Quays, an unnamed bingo virgin from a well-known technology and gadget magazine scooped the national game prize of £53,000.
Fay Burgin, account manager at Trilogy, tells us: 'It was the only time I've known a journalist lost for words. This has spread among the press and we've been inundated with requests to play bingo.'
Funnily enough, DSA - The National Bingo Game Association's PR agency - is treating PRWeek to a bingo evening later this month. We were looking forward to this beforehand. Our excitement now borders on the unruly.