From recent experience of employing graduates, my assessment is that their writing skills are woefully poor and their analytical and research abilities at best elementary.
I asked one graduate employee to prepare a proposal for a client she had worked with for six months. When I questioned her three-line repetition of an earlier campaign proposal I received the reply 'I'm not really creative'. Needless to say, we no longer employ her.
It is time to expose the myth Jahansoozi is promoting, especially as most graduates, far from seeing themselves as 'entry-level', seem to think they are expert communicators. Certainly far too experienced to thoroughly research a client's business or, heaven forbid, communicate it in writing.
Graham Collins, director, Magna Communications.
