According to Britespark manager Angela Makholwa, the agency won the 12 month contract in a competitive pitch, to replace Grapevine Communications which previously held the account.
Nthabiseng Mahlaba will manage the account along with a team of three, reporting to Tina Thompson, CEO at BWA.
Focus will be on media relations, targeting the national, women's, business and financial media, Makholwa said. The association is looking to promote two main projects: 'The Women in Corporate Leadership Census,' which measures the ascendance of women in corporate leadership positions, and the 'Businesswoman of the Year' award, now in its 27th year.
Britespark, based in Midrand, Johannesburg, has been in operation for four years. Existing clients include the Unisa School of Business Leadership, Nissan South Africa and the National Housing Finance Corporation.