Eurostar turns to former BBC man

Eurostar has opted to replace one former BBC journalist with another to fill its comms director role.

Simon Montague, the corporation's transport correspondent for seven years, will leave his consultant post at Fishburn Hedges in April. He replaces Paul Charles, who joins Virgin Atlantic next week as director of corporate comms.

Montague will join Eurostar as it prepares to switch its London base from Waterloo to St Pancras in 2007. His hire also comes as the firm's UK shareholder, London & Continental Railways, faces a bid from Sir Adrian Montague (no relation).

He will report to Eurostar commercial director Nick Mercer. His brief will centre on persuading travellers to switch from plane to train.
Montague was BBC transport correspondent from 1997 to 2004, during which time he broke the story of Railtrack's collapse. He was previously transport reporter for its Newsroom South East regional bulletin.

Montague told PRWeek that he 'admired the progress' Eurostar has made on passenger numbers and market share.

Charles, a former BBC radio presenter, joined Eurostar in 2003.

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