News in brief

AGENCY Cardiff-based Freshwater UK has acquired tech agency Black & White Communications. Rachel Owen, who founded the Hampshire-based agency in 1998, remains MD.

CONSUMER Cow PR has won the pitch to promote Gumtree, the eBay-owned classifieds site for London (PRWeek, 27 Jan). Agencies including Switch Communications and incumbent Seventy Seven PR pitched.

CONSUMER Portuguese cork group Apcor is using London agency Grasshopper to promote its fight against screw-top wine closures. Chelsea FC manager Jose Mourinho is fronting the campaign.

TRAVEL Royal Caribbean Cruise Lines has drafted in its first UK PR agency. Siren PR will promote the travel firm across the UK and Ireland.

AGENCY Frank PR has lured Manning Selvage & Lee account director Claire DaBreo to an associate director role. It has also promoted Frankie Burstin to joint MD and Miranda Mitchell to planning and insights director.

CONSUMER Dairy Farmers of Britain has taken on Shine Communications ahead of the launch of its Farmers' Best range of cheddars.

CONSUMER Nestlé has brought in Taylor Herring for the UK launch
of PowerBar, a market-leading
sports nutrition brand in the US and on the Continent.

AGENCY Banc Communications will become Lloyd Northover in a three-way consolidation of Media Square agencies. It is to join brand and design consultancy Lloyd Northover and brand consultancy Marketplace.

CLARIFICATION London & Continental Railways is responsible for developing St Pancras International station, not King's Cross as captioned (24 February). LCR retains The London Communications Agency as its sole PR consultancy.

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