Outside to handle Claudia Schiffer

German supermodel Claudia Schiffer has turned to The Outside Organisation to ramp up her international profile.

The 35-year-old has previously used Freud Communications, but has appointed Outside after a five-way pitch – orchestrated, unusually, by Freuds.

Schiffer has used Freuds since marrying film producer Matthew Vaughn almost four years ago, but a rethink was apparently triggered by Freuds, whose vice-chairman Kris Thykier said: 'She needs a team of people whose sole focus is personal PR. We don't really represent individuals, and haven't done so for a few years.'

Thykier said Freuds itself had drawn up a shortlist of five agencies. He added: 'I am delighted for [Outside CEO] Alan Edwards.'

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