Royal Mint in rethink ahead of commercial reform

The Royal Mint is reviewing its PR ahead of plans to turn the 1,100-year-old currency maker into a commercial operation.

The state-owned mint – which has retained Good Relations for 13 years – will enjoy greater freedom to react to the commercial marketplace. Increasing competition from overseas, high raw material prices and declining sales in its collector coin business have caused losses in recent years. In the financial year 2004/05 the mint made an operating loss of £2m.

No date has yet been set for the change.

The brief spans product and corporate PR, including handling of the mint's annual results, and crisis and internal communications. The winning agency will report to head of corporate affairs Martin Cragg.

Meanwhile, the mint is searching for a CEO following the reported 'sudden' departure of Gerald Sheehan in January. He left the organisation after four years at its helm to 'pursue other interests'.

Details of the brief are on public sector tendering service Infobrokers' website, www.infobrokers.co.uk.

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