Jersey plans fresh tourist campaign

Jersey Tourism has dropped eight-year incumbent Lingo PR and taken on McCluskey International.

The switch comes ahead of a fresh campaign called 'spring into summer'. It will promote the island's history, hotels and restaurants.

'We suffer from being seen as just a British seaside resort so we are emphasising all the compelling reasons for coming here,' said Jersey PR manager Mike Tait.

The targets are families and an older demographic group described by agency principal Judy McCluskey as 'SKIs' – those who 'spend their kids' inheritance'.

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