Breast Cancer Campaign lauded for Herceptin case

Breast Cancer Campaign was named Best In-house Team at last week’s inaugural awards of Fifth Estate, the CIPR’s not-for-profit arm.

The charity, whose director of comms and marketing is Sangeeta Haindl, was recognised for its involvement in last year's high-profile Herceptin affair, in which a patient successfully won the right to receive the breast cancer drug.

'It was an example of a highly effective, integrated and creative team that developed and maintained a high national profile over a relatively short space of time,' the judges said.

Upward Curve PR accepted the award for Best Freelance or Agency Team, following its work with Southall Black Sisters and St John Ambulance.

The Best Big Bucks Campaign went to Mencap for its 'Snap Photo' competition, which showcased pictures of people with learning disabilities at the Victoria & Albert Museum.

Farm Africa won the Romeike International PR on a Shoestring Award for its campaign timed to coincide with Make Poverty History.
The fifth and final accolade, the Advocacy Online Best Campaign Award, went to the National Children's Home for its mobile phone and online campaign to highlight child bullying.

The ceremony took place on 20 February.

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