Awareness campaign close-up: Women to scream for endometriosis

Women with endometriosis, a condition of the uterus, are to stand outside Parliament for a ‘communal scream’ to kick off the annual awareness week for the disease.

Organisation National Endometriosis Society
Campaign Endometriosis Awareness Week
PR team David Leck Associates
Date 6-12 March 2006

This novel PR tactic, planned for the morning of 6 March, will be followed by the delivery to Downing Street of a 12,000-strong petition calling for better funding and increased awareness of endometriosis.

The scream, organised by the National Endometriosis Society (NES), is designed to reflect the 'almost non-stop pain some sufferers endure as part of daily life'.

In addition the results of a global survey, of more than 7,000 women with the disease, are being unveiled on 6 March. Embargoed press releases have been sent out in advance.

The research was funded by pharma firm Schering, which is currently trialling a tablet for the condition.

The London-based NES has limited PR resources. However, it is using Kent-based David Leck Associates, a long-standing adviser, to promote the week.

The charity's chief executive, Robert Music, said: 'It is simply unacceptable that funding and awareness is so low.'

PR activity for last year's week saw the release of 45 balloons, reflecting the average number of days many women with endometriosis could be forced to take off work annually.

NES claims endometriosis affects around two million British women.
For further information contact David Leck Associates on 01322 528580.

www.foresightonline.co.uk

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