Previous generations of wrinkle correctors used animal-derived collagen, which can bring on allergies. Restylane became the first non-animal-derived dermal filler when it launched two years ago and competes with products such as Inamed's Hylaform. It has been used on three million patients.
'Our communications must be more aggressive,' said agency president Maureen Lippe. 'There is a lot of competition in the market.'
Medicis previously used DeVries PR before calling in Lippe Taylor.