Hit or Miss... Nice work if you can get it
The revelation that mechanics often get paid an average £100 per hour - a better rate than most barristers - won What Car? magazine widespread coverage last week. Freelance Karen Parry co-ordinated the release, ringing her contacts at nationals, broadcast and news agencies, ahead of a wider mailout. Placing the story with PA was particularly useful, says Parry: 'When it hit the wires the phones were red hot.' What Car? journalists gave TV and radio interviews, capitalising on the report's extensive research and news hook.
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