Hit or Miss... Nice work if you can get it

The revelation that mechanics often get paid an average £100 per hour - a better rate than most barristers - won What Car? magazine widespread coverage last week. Freelance Karen Parry co-ordinated the release, ringing her contacts at nationals, broadcast and news agencies, ahead of a wider mailout. Placing the story with PA was particularly useful, says Parry: 'When it hit the wires the phones were red hot.' What Car? journalists gave TV and radio interviews, capitalising on the report's extensive research and news hook.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in