Survey on motives for comms reviews

Agencies and clients are at odds with each other over the reasons behind account reviews, according to a survey published this week.

Pitch organiser Reardon Smith Whittaker's '2005 New Business Report' found that while 63 per cent of agencies said they had been subject to review because of personnel changes at the client, only nine per cent of clients agreed.

Twenty-seven per cent of clients said it was personnel changes at the agency that caused them to review. More than half (52 per cent) said their decision was nothing to do with the other reasons cited by agencies: statutory obligation, company policy, personal policy, change of agency ownership or a change of key personnel.

Reardon Smith Whittaker interviewed 38 PR agencies and 24 clients.

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