Broadstreet is part of the Incepta Group of companies that merged with Huntsworth last year. The 70-strong operation – until recently branded Broad Street – provides event management, training and interactive services.
Smith, who prior to Avenue worked for Lilly UK, plans to relocate to the US within months. He said: 'A third of Broadstreet's business is healthcare-based and it's a big growth sector. But the opportunity for me to move into the "consumer world" is really exciting.'
Smith replaces Adam Selig, who left last month. Selig was based in New York – one of three Broadstreet offices (the others are in Detroit and Boston).
The company closed its London office last summer (PRWeek, 12 August 2005).
Smith spent 15 months at Avenue's helm, having been made CEO when Joanna Marchant left after Huntsworth bought the agency in late 2004.
Just two of Avenue's seven-strong management team of that time, Cathy McDonnell and Sue Walkley, remain. Lucy Kirkpatrick, Jennifer Garratt, Sue Rout, Sara Black and Tara Stimpson have all since left.
Dr Steve Carroll, who joined last year as a consultant (PRWeek, 7 October 2005), is now in a board director role.
Smith said Avenue had seen 20 per cent revenue growth in the past year.
Both Smith and Thomson now report to Huntsworth Health CEO David Rowley.