Animal protection group hires for anniversary drive

The World Society for the Protection of Animals (WSPA) has beefed up its PR team with the appointment of Gillian Enlund as head of media.

Enlund took on the newly created role last month, and will be responsible for making sure the charity makes a big impact in its 25th year.

Director of PR Emma Hall, to whom Enlund reports, said the charity had 'an exciting year ahead', and was planning a number PR initiatives for its anniversary.

'We will be targeting the International Whaling Convention in June, running a campaign on factory farming and launching a global petition on animal welfare,' said Hall.

The charity has been calling for the government to ensure poultry is culled humanely in the event of a bird flu outbreak.

Part of Enlund's remit is to boost the charity's profile by showing the success of its campaigns. Its anti-bear farming work in Asia has been covered extensively, and it is keen to highlight its position as the world's largest federation of international animal welfare organisations.

Enlund has taken a career break since leaving her position as head of press and public affairs at the Local Government Association 15 months ago (PR Week, 17 September 2004). Prior to that she was head of media relations at Universities UK, the membership organisation of British universities.

WSPA has also taken on Krishani Ranaweera as media officer and Heather Locke as visual comms officer. Ranaweera was previously in a similar role at children's charity React and Locke has recently completed a masters degree in visual anthropology.

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