Rogers & Cowan launches UK shop

Hollywood PR agency Rogers & Cowan – part of the Interpublic group – has opened a film division in London. It is aiming to tap in to the growing international film industry, which now vies with the US for the lead in overall monetary value.

The division is headed by V-P film Janine Azern.Azern worked at film specialist DDA Public Relations for nine years, and was V-P UK theatrical publicity until she left last year. She has since freelanced, touring Europe for Twentieth Century Fox to promote Oscar-nominated Walk The Line.

Rogers & Cowan has recently promoted Miramax's The Aviator and Warner Bros' Good Night and Good Luck.

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