The division is headed by V-P film Janine Azern.Azern worked at film specialist DDA Public Relations for nine years, and was V-P UK theatrical publicity until she left last year. She has since freelanced, touring Europe for Twentieth Century Fox to promote Oscar-nominated Walk The Line.
Rogers & Cowan has recently promoted Miramax's The Aviator and Warner Bros' Good Night and Good Luck.
Rogers & Cowan launches UK shop
Hollywood PR agency Rogers & Cowan – part of the Interpublic group – has opened a film division in London. It is aiming to tap in to the growing international film industry, which now vies with the US for the lead in overall monetary value.