The recent report concluded that PR often produces a better return than advertising, promoting speculation that P&G – which has a £2.3bn advertising budget – will allocate more funds to PR.
H&K chief executive Andrew Laurence said that Eyles-Owen's move to become V-P EMEA 'represents our investment in the relationship with Procter & Gamble', one of H&K's top ten clients.
Laurence would not comment on whether more funds had been allocated, but said P&G was now placing 'increasing store on PR'.
Eyles-Owen's brief includes strengthening H&K's relationship with P&G in the UK, France, Belgium, the Nordic region, the Baltics states and Turkey.
She will also have responsibility for building on newer relationships,
particularly in emerging markets in Eastern Europe and the Middle East.
Former Habitat group head of marketing Richard Millar, who has been with H&K for nearly a decade, now heads up the UK marcoms team.
P&G is expected to carry out further internal communications channels surveys in the future.