Phileas Fogg uses Shine for relaunch

United Biscuits has enlisted Shine Communications ahead of a relaunch of its crisps brand Phileas Fogg. The label is fighting competition from rivals Walkers Sensations and Kettle Chips.

UB is understood to be revamping the brand's packaging and flavours, but refused to comment.

The range features exotic flavours such as Punjab Puri, Shanghai Nuts and Java Crackers, associating the snacks with Phileas Fogg's adventures in the Jules Verne novel Around the World in Eighty Days.

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