Midas chairman Tony Mulliken said Green wanted to demonstrate Betjeman's relevance to a younger audience and renew public interest in poetry.
A Young People's Poetry Competition will be promoted by celebrity Betjeman fans in youth-focused media. Poet Laureate Andrew Motion will award a prize in September. Publishers Hutchinson and Methuen will reissue anthologies, while a Betjeman Gala evening is scheduled for 12 September at London's Prince of Wales Theatre in London.
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