Mason Williams beat Consolidated Communications to the 12-month brief.
The agency will also run Hasbro's 'games press office', dealing with brands including Monopoly and Subbuteo. Mason has handled media relations for other Hasbro brands – such as My Little Pony and Furby – for several years, but Brazen held the games press office account since 2002.
Brazen caused a stir when it won the Hasbro account (PRWeek, 26 April 2002). Before setting up Brazen in 2001, founder Nina Wheeler worked for Mason Williams, with responsibility for Hasbro.