MW to promote 90s Trivial Pursuit

Hasbro has appointed Mason Williams to promote the ‘90s’ edition of classic board game Trivial Pursuit to people who grew up in the era of Britpop, New Labour and the emergence of the internet.

It wants to emulate the success of the 20th anniversary edition, which was the second-biggest-selling board game of 2005, according to retail tracking service NPD.

Mason Williams beat Consolidated Communications to the 12-month brief.

The agency will also run Hasbro's 'games press office', dealing with brands including Monopoly and Subbuteo. Mason has handled media relations for other Hasbro brands – such as My Little Pony and Furby – for several years, but Brazen held the games press office account since 2002.

Brazen caused a stir when it won the Hasbro account (PRWeek, 26 April 2002). Before setting up Brazen in 2001, founder Nina Wheeler worked for Mason Williams, with responsibility for Hasbro.

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