Olympus axes August.One as digital sales drop

Japanese camera firm Olympus has ditched August.One and moved its PR in-house, citing declining sales of digital products.

Marketing and comms manager Andy Parker said it had reassessed its business needs and that the decision was 'purely commercial'.

'Digital cameras are so ubiquitous now that there is no longer any need to sell the concept to consumers,' said Parker.

'The general business, product and corporate PR will be well served by the internal team, and we foresee all future projects being handled in-house.'

Although the 18-month incumbent's contract ceased at the start of February, August.One will still handle the Olympus Inheritance photography show in London next week.

Meanwhile, Olympus has opted not to replace former head of marcoms Sara Keel, who was made redundant last October. With sponsorship of the Ferrari Formula 1 team one of her responsibilities, her role was axed after the contract finished.

Olympus reported global digital camera sales growth of just 5.8 per cent last year – compared with 50 per cent for 2004.

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