Euro RSCG lures former civil servant Young to Apex

Veteran senior civil servant Sir Robin Young has joined Euro RSCG Apex Communications as chairman.

Young has secured a small stake in the agency and has a brief to drive new business as well as counsel clients. He will work alongside executive directors Pete Bowyer, the former Weber Shandwick senior PA director, and Ed Owen, the ex-special adviser to Jack Straw who launched the consultancy last autumn (PRWeek, 6 Oct 2004). Clients include Stanley Leisure, the Nuffield Trust and Cystic Fibrosis Trust.

The appointment represents a significant coup given Young's 31 years in the civil service, which ended just prior to last year's general election. He served as permanent secretary at the Department for Trade and Industry from 2001 to 2005, where he reorganised the department, cut staff numbers by 25 per cent and forged partnerships with businesses and regional development agencies.

'Organisations need up-to-date knowledge on how things happen in modern-day government, which can only come from people with recent experience of it,' said Young, who will serve at least one day a week at the firm. 'Old-school lobbying doesn't work any more, if it ever did. But enhancing corporate reputation and strategic influence in public affairs has never been more important.'

Before the DTI, Young held various other high-profile civil servant roles. Since leaving the service he has become deputy chairman of health information provider Dr Foster.

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