Battersea Power Station owner holds agency talks

The public affairs contract for the £1.1bn redevelopment of Battersea Power Station is up for grabs.

Owner and developer Parkview International is in talks with agencies as it steps up plans to transform the riverside London landmark, which has been disused for 24 years, into a hotel, retail and leisure complex.

Parkview corporate comms director Ian Rumgay said: 'We're moving into a new phase for the development. With that comes new demands so it's now a good opportunity to see what's out there.'

The review threatens incumbent Weber Shandwick's hold of the PA brief. But Rumgay said it might appoint agencies 'in addition' to the work carried out by WS and would consider firms offering 'B2B and community engagement' expertise.

Parkview is currently evaluating bids from contractors to
replace the power station's fast-corroding steel chimneys with stainless-steel replicas. The developer is working to a 'master plan' design of the 38-acre site.

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