EC targets 'local' residents

The European Commission has issued a white paper on comms policy in a bid to ensure that it communicates with its citizens in a more localised way.

During a consultation process due to finish at the end of June, the directive will investigate the use of national, regional and local media – including press, radio and TV – in communication between the commission and its citizens. It will also analyse how the internet and email play their part.

There has long been a problem with effective communication in the European Union, said commission spokesman Mikolaj Dowgielewicz:

'It is difficult to implement policies across Europe, because a one-size-fits-all approach does not work. There are 25 members, all with different traditions.'

The paper was presented by the commission's vice-president, Margot Wallström, last week.

She said: 'People have a right to know what the EU does and stands for. EU comms cannot be just about "selling Europe" or producing propaganda. It is about enhancing our democracy.'

A series of events will run in member states over the next few months, encouraging interested parties – including governments, citizens, members of the press and PROs – to post their thoughts and suggestions on the consultation website.

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