There has long been a problem with effective communication in the European Union, said commission spokesman Mikolaj Dowgielewicz:
'It is difficult to implement policies across Europe, because a one-size-fits-all approach does not work. There are 25 members, all with different traditions.'
The paper was presented by the commission's vice-president, Margot Wallström, last week.
She said: 'People have a right to know what the EU does and stands for. EU comms cannot be just about "selling Europe" or producing propaganda. It is about enhancing our democracy.'
A series of events will run in member states over the next few months, encouraging interested parties – including governments, citizens, members of the press and PROs – to post their thoughts and suggestions on the consultation website.
For more information log on to europa.eu.int/comm/communication_white_paper/index_en.htm.