Meanwhile, the RSPCA's profile increased after the failed rescue of the Thames whale. Experts offered theories on how the mammal had ended up in the capital as charity members aided the physical rescue bid.
Targeting the birdwatchers of Yorkshire almost doubled the RSPB's coverage. The Big Garden Birdwatch (29 Jan) gives it a chance to explore its widely quoted theory that the number of species visiting gardens is declining.
Amnesty International and Oxfam slipped into the bottom half of the top ten, while Greenpeace and the Salvation Army (last month seventh and tenth respectively) were squeezed out by NSPCC and the Red Cross.