Hit or Miss... Wedding fever
Asda - in the news for the wrong reasons last week after revealing staff will miss out on bonuses - was back in the spotlight for all the right reasons on Monday, as its in-house PR team and fashion agency Bryan Morel PR unveiled a £60 wedding dress. The team used information from a Mintel survey on rising wedding costs to plug the story. 'Choosing a dress while standing next to the frozen peas may not be for everyone,' wrote Daily Mirror fashion editor Amber Morales, but 'price doesn't equal style... the dresses are impressive.'
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