Nanotech group anticipates regulatory changes

Businesses involved in nanotechnology – the science that deals with particles 80,000 times smaller than a human hair – have called in Media Strategy for PA and PR support.

The European Nanotechnology Trade Alliance (ENTA) has enlisted the agency as the Department for Environment, Food and Rural Affairs deliberates over regulation of the industry. A Royal Society and Royal Academy of Engineering report in 2004 concluded that current scientific legislation was insufficient for nanotechnology.

While the technology has  many potential benefits, including use in medicine and energy, there are concerns that it could be dangerous – causing materials to behave differently and be absorbed by the skin more easily, for example.

Existing products include stronger dental implants and coated golf balls that can more easily travel through wet grass.

ENTA was set up last September to represent nanotechnology businesses in Europe. Members include Procter & Gamble.

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