Reporting to CEO Nicolas Moreau, Huvé-Allard is based in London and responsible for the imminent review of comms around the Axa Framlington fund management brand.
Following the £174m acquisition of Framlington Investment Management from HSBC Holdings and Comerica Incorporated last year, the newly created Axa Framlington said it would be reviewing its comms (PRWeek, 3 Nov 2005).
Any tender will affect Axa IM's retained agency Penrose Financial and Framlington adviser Polhill Communications.
Huvé-Allard also takes control of the fund manager's corporate and press relations, advertising and partnerships, as well as promotion of the Axa IM brand and web comms. The decision on how best to integrate the PR teams of Axa IM and Framlington will also come under her remit.
Prior to joining FTSE, Huvé-Allard was director of corporate communication, IR and operational marketing at pan-European exchange Euronext.
The acquisition of Framlington has been seen as an important move for Axa IM to boost its retail fund offering in the UK.
Last October the firm made five multi-manager funds available on its Smart platform, Axa IM's version of an internal fund supermarket. Smart provides access to 29 funds, which Axa considers are the best of those that are most relevant to UK investors. These include nine offshore funds, which are being made available to UK investors for
the first time through the introduction of a 'sterling share class'.
Smart is also designed to increase the range of funds available for Axa Life's wealth management portfolio planning tool.
As of 30 November 2005, Axa IM reported that it had around £291bn under management.
Axa IM has also hired Mellon Global Investments marketing manager Tracy Watt as the firm's UK head of marketing.