Awareness campaign close-up: Loud ties and txts for bowel cancer

British Bowel Cancer’s seventh ‘Loud Tie’ campaign is aiming to raise awareness of the cancer with the slogan ‘I’m not tongue-tied about bowel cancer’.

Organisation Beating Bowel Cancer
Campaign Loud Tie 
PR team AS Biss & Co and Avenue HKM
Date 30 January-5 February

At least 60 MPs lent their support to the campaign by wearing specially designed ties on 18 January. Prime Minister Tony Blair and Conservative leader David Cameron were among those taking part.

The Football Association is also supporting the campaign, promoting donations via text message by encouraging referees, match officials and assistants to sport the ties. It is the first year supporters can donate via text message.

Beating Bowel Cancer usually secures strong national coverage with case studies. This year the studies will be accompanied by a
letter to editors from TV presenter Gaby Roslin.

A parliamentary reception, hosted by MP Dr Howard Stoate on 18 January, was supported by Roche Products, with help from AS Biss & Co. Regional media activity is facilitated by Avenue HKM.

Although bowel cancer can affect men and women of all ages, it principally affects the over-50s.

Beating Bowel Cancer is focusing wider discussion on the subject because an increasing number of younger patients are being afflicted by the disease.

The January drive represents Beating Bowel Cancer's busiest period of the year. Fundraising activity around the event includes awareness days at schools, hospitals and private companies, attended by regional press.

For more information contact head of comms Jo Hudson on 020 8892 0171.

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