The high-profile post covers new media, emerging technologies and digital access to television and radio. It sits within the corporation's marketing, communications and audiences department, which is in the process of being restructured.
When the restructure is completed the post will expand to take on extra duties, including the area of online learning. The postholder will report to director of marketing, communications and audiences Tim Davie.
In his new role, Charlton reports to Worldwide director of communications Alison Jeremy, Charlton leads a team of six and has left the new media department after six years in his post. He replaces Mary Collins, who joined UKTV as head of communications last summer (PRWeek, 24 June 2005).
He is charged with devising a new communications strategy for Worldwide following the management restructure.
Charlton will also oversee global campaigns around the sale of the BBC's forthcoming flagship documentary series, Planet Earth – the
sequel to David Attenborough's celebrated Blue Planet programme.
The BBC plans to cut around 4,000 jobs as part of a modernisation agenda. However, it has confirmed the hirings of Jane Fletcher as head of publicity for BBC 1 and Laura Dumbrell as head of publicity for BBC 2.
It is expected to name a new head of publicity for Three and BBC4 within the next three weeks.