Cats Protection to run 'lost' survey

Cats Protection is hoping to recruit 26,000 of the country’s most fervent cat lovers by running a UK-wide survey on missing cats.

Questionnaires will appear in the February edition of Your Cat magazine, asking about reader experiences of losing cats and any successful methods of coaxing back errant animals.

The charity will then target national, consumer and charity press with a report compiled from the data later in the year. It is anticipated the survey will identify a seasonal news hook, such as a peak time of year for cats to go missing, which will dictate the timing of the release.

Cats Protection PR manager Emma Osbourne said identifying such seasonal trends, or whether microchips or any other forms of labelling helped locate stray pets, would draw attention to the charity's work among its core audience.

Last year Cats Protection reunited more than 4,000 lost cats with their owners.

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