It hopes to highlight its range of services by sending an email information pack to 14,000 businesses. The pack contains advice and information on what to do if an employee is affected by meningitis, and how the disease might manifest itself.
Addressing the difficulty of rejoining a job after recovering from the disease was also a crucial part of the campaign, said recently
appointed communications manager Charlotte Smitheman (PRWeek, 20 Oct 2005).
The charity, under CEO Philip Kirby, chose email as the best medium to reach an adult audience. It will back up the mailshot with a media relations campaign targeting national newspapers and business press.
It held an official launch yesterday (26 January) with royal patron the Countess of Wessex at the charity's headquarters in Stroud.
The email is being sent from TV doctor Mark Porter, ex-presenter of BBC Radio 4's Case Notes and current presenter of Five's daily live phone-in surgery and advice show Doctor Doctor.