Launched in April 2004, the site – managed by the Cabinet Office's e-government unit – pools information from government departments and is designed to 'achieve long-term cost savings'. It also provides 'convenient' access to government information, saving users from having to trawl through different sites within Whitehall.
The e-unit wants to drive more traffic to Directgov, particularly parents, carers, students and pensioners. The site logged 17.5 million hits in 2005.
PR will tie in with a press, radio and ambient advertising campaign, which breaks in March.